Snapchat’s best feature is not disappearing messages: it’s simplicity. Sending a picture message to a friend takes just five taps of a smartphone screen, including one to open the app. This immediacy is a big part of what makes the pictures feel more personal and fun than more traditional messaging apps.
Now, in the biggest changes the young start-up has yet made to its app, Snapchat is adding text messaging and video chat to the ephemeral photos that made it famous. Read more