Virgin

Tech news from around the web:

  • Apple is lowering its minimum spend from advertisers on its iAds advertising platform from $1m to $500,000, says AllThingsDigital. The move, which follows the first run of iAd campaigns, is designed to appeal to smaller-scale advertisers who originally couldn’t afford the platform.

 

With any Virgin launch, it is worth looking for the substance behind the hype guaranteed by Sir Richard Branson’s involvement. Tuesday’s unveiling of Project, billed as the first truly interactive magazine for the iPad age, was no exception.

Joined by Holly, his 29-year-old daughter who is leading the Project, er, project, the bearded balloonist happily played into the hands of reporters who have billed his pitch for Apple’s tablet as a battle of the billionaires with Rupert Murdoch, whose $30m iPad “newspaper”, The Daily, is expected early next year.

“This is not a battle. This is not a war. It’s about the future of publishing,” he said, before adding the jibe that 30 years of reading Mr Murdoch’s papers convinced him that his title would win “the battle of quality”. 

Chris Nuttall

There was a touch of the absurd about the grand unveiling of Sir Richard Branson’s tourist spacecraft in the Mojave desert of California earlier this week, reports John Gapper in today’s FT.

We gathered after dusk in a freezing wind to watch the Virgin Space Ship Enterprise (yes, really) trundle several hundred metres along a runway and come to a halt.