we7

Tim Bradshaw

Spotify knows how to brand a music service.

Last year, the ad-supported streaming service introduced “offline listening” to its mobile and desktop music applications for premium subscribers without ever mentioning the dreaded phrase “DRM” – in spite of the fact that access to the songs disappears as soon as you stop paying.

Today, it has announced a couple of new ways to access its extensive library in the cloud, whose limitations are so cleverly branded that you’d hardly notice. Read more

Tim Bradshaw

Excitement about Spotify, and more recently MOG, has remained at boiling point for months now, as the music streaming sites raise new funds and gear up for international expansion.

But although Spotify and MOG have attracted the most hype, new rivals – from start-ups Deezer and Grooveshark, to Sky Songs and Virgin Media’s long-awaited MusicFish – are emerging all the time.

In the UK, We7 has been quietly building its offering after launching here around the same time as Spotify in late 2008.

Some 3m people now use its free, ad-supported site. Last month saw a new £4.99-a-month ad-free service, followed today by the release of a £9.99 monthly “Premium+” offering that adds mobile access to its library of millions of tracks. Read more