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Fashion, just like the tech world, is borne from, reflective of and defined by the cyclical and cultural trends that continually evolve and adapt around it.
Both are businesses that are high-risk and tricky to be in, balancing books around supply and demand. But, more specifically, the real art that defines leaders from the pack is preemptively being able to guess what people want and need before they manage to recognize it for themselves. The best at this are making billions, both in fashion and tech.
But there’s one overlapping sector which both the titans of Silicon Valley and tastemakers of London, New York, Paris and Milan are still struggling to get en vogue.
It is nearly two years since Google took the wraps of Glass, its ambitious smart glasses project, and said it was aiming to put them on sale by the end of 2013.
Google has been working hard lately to dampen the constant, rumbling criticism of Glass. First, it issued guidelines on etiquette for its pioneering wearable gadget, warning early adopters: “Don’t be a glasshole.”
Then last week, it decided that the people buying its $1,500 headset weren’t glassholes after all, trying to dispel ten “myths” about the prototype product: Glass really isn’t a “distraction from the real world” or “the perfect surveillance device”, it insisted in a blogpost.
Friday’s Personal Tech column reviewed the Narrative Clip, a small wearable camera that takes a photo every 30 seconds. Although it is a well-made product, I encountered some difficulties with the privacy aspects of wearing such a device, and felt that the images it produced were not worth the social awkwardness that it created.
Narrative’s co-founders are a thoughtful bunch and Oskar Kalmaru, the start-up’s chief marketing officer, sent the FT these comments in response:
A South Korean website has unearthed trademark and patent filings by Samsung regarding a possible smartwatch. That’s a reminder that – while Samsung and Apple squabble over old intellectual property – they will soon have a whole new set of designs to fight over.
At the South by Southwest Interactive festival, the annual geek gathering in Austin, Texas, a new Google gadget was the talk of the town – literally. Google’s “talking shoes” crammed a tiny computer, sensors, speakers and a Bluetooth wireless controller into a pair of Adidas that shout at their wearer when they aren’t moving around enough.
Google’s latest venture into wearable technology was more an attention-seeking gimmick than a serious new venture. But with the search giant ploughing significant resources into Google Glass, it’s another indication that Google is serious about moving from the digital to the physical – plans that seem to include a smart watch, too.