The Cannes Lions International Advertising festival is upon us. Once again, agencies, advertisers and tech companies are vying to out-geek each other, to prove they’re on top of the latest digital trends.
Delegates are welcomed to the Palais des Festivals by a giant “touchwall” – a 12-foot by five-foot screen by WPP unit Schematic, showing seminars, 3D maps and other interactive goodies.
SapientNitro – the digital agency which caused a stir last year by buying a traditional agency and scooping several awards for its “best job in the world” campaign for Tourism Queensland – has unveiled what it claims (and who could say otherwise) is the world’s first smile-activated ice-cream van. The van dishes out Unilever treats from Ben & Jerry’s and Wall’s to passers-by in return for a photo of a big grin, which is (inevitably) uploaded to Facebook.
Microsoft, meanwhile, is crowing about its first advertiser to use Kinect, the motion-sensing camera for Xbox 360 that was unveiled at E3 last week. Read more
The US video game industry suffered one of its worst sales declines last month, according to April figures released on Thursday by the NPD research firm.
Console sales fell by 37 per cent and software sales by 22 per cent, with the industry suffering an overall 26 per cent fall to $766m in revenues, down from $1.03bn a year earlier. Read more
The Beatles: Rock Band outsold Guitar Hero 5 in September in the US, while Sony’s PS3 console beat its rivals’ sales figures for the first time, according to the latest figures from the NPD research firm.
The “Battle of the Bands” was a key focus as the two titles were released at the same time, but both were outsold by the latest release in the Halo franchise - Halo 3: ODST - and Madden NFL 10. Read more
The first data are starting to appear on sales of Sony’s revamped Playstation 3 “Slim” since price cuts went into effect at the start of September. The data are good. The question is whether they are good enough.
In Japan, research company Enterbrain says that Sony sold 150,252 PS3 Slims in the four days between its launch on September 3 and September 6. That is the highest weekly sales number Sony has recorded for the PS3 since its launch in 2006 and also compares well with products past, such as the 170,779 units of Nintendo’s DSi handheld console sold during its first two days in the shops last autumn. Read more