Xperia Pureness

Maija Palmer

Xperia Pureness

The trend for mobile phones these days is for lots of functions - internet, music, radio, social networking. Its all about being young, fun and dynamic, with mobile phone companies vying to produce the trendiest adverts usually featuring a driving dance beat and beautiful people with cool haircuts.

In this context, Sony Ericsson has come up with a surprise. On Thursday it unveiled the “Pureness”, which can only be described as the “anti-smartphone”.