Yahoo has lost its chief operating officer who was in charge of steering the internet company’s advertising business, as it continues to lose share in the digital ad market.
Henrique de Castro is leaving swiftly after reports he fell out with Marissa Mayer, who poached him from her former home Google as part of her turnaround plan for the purple-plastered company.
Yahoo chief executive Marissa Mayer admitted on Tuesday that her biggest weakness was making too many decisions, saying that she needed to learn to pull back and focus her energy on key strategic moments.
The chief executive has been busy: going on a buying spree including bagging Tumblr for $1bn, transforming Yahoo’s mobile team and appearing in the pages of Vogue.
Some things are worth waiting for. Is a new Yahoo Logo one of them?
Marissa Mayer’s team announced on Wednesday that Yahoo will change its logo permanently in a month. To build up excitement until then, it will also showcase a new temporary logo every day in the meantime.
A constantly-changing logo is an interesting idea… that Google has been practising for over a decade. And the problem for Yahoo is that its temporary logos are unlikely to be as interesting as one of Google’s Doodles.
Yahoo bought Tumblr for its rambunctious community. Despite the coat of paint rapidly applied to its email, homepage and various apps since Marissa Mayer arrived as chief executive less than a year ago, Yahoo was still in need of an injection of youth and energy.
But in solving that problem, Tumblr may have created another for Yahoo. Ad execs and Wall Street analysts alike are voicing concerns about – along with gifs and memes – one of Tumblr’s most popular types of content: pornography.
Yahoo’s Marissa Mayer said that she wanted to do more with less on mobile apps and that she wanted to expand the web portal’s presence abroad, in her first appearance at an investor event since becoming chief executive.
Yahoo’s chief executive Marissa Mayer gave birth to a baby boy on Sunday evening, her husband said – but she’ll be back to work in a couple of weeks.
“Baby boy Bogue born last night. Mom (@marissamayer) and baby are doing great–we couldn’t be more excited!” tweeted Zach Bogue, a technology investor, on Monday morning.