Zynga appears to have wasted the $200m it was understood to have paid last year for OMGPop – with the Draw Something maker’s New York office being reportedly shut down as part of the restructuring announced this week.
It had already written down the March 2012 acquisition by around $90m last October as the drawing game’s popularity waned. Zynga is laying off 18 per cent of its global workforce – around 520 people – as it tries to shift the focus of its business away from Facebook to mobile games. One alleged victim of the cuts has been sounding off on Reddit over the past few hours about his experience at Zynga’s San Francisco headquarters. Read more
Zynga has acquired the Silicon Valley game developer A Bit Lucky as it tries to attract players more eager to spend money on its social games.
Rivals such as Kixeye have been monetising at much better rates than Zynga by making games that appeal to hard-core gamers. Zynga has focused on casual players to date, but it described its acquisition as a “mid-core” (whatever that means!), “multi-platform games developer”. No financial details were released, but Zynga described the deal as “small”. Read more
Two more executives have left Zynga, the leading social gaming company whose stock has lost 70 per cent of its value since going public in December.
There has been a string of departures this month after the San Francisco-based company issued disappointing quarterly results and its stock price continued to slide. The latest to leave are vice presidents Bill Mooney and Brian Birtwistle. Read more
Zynga has announced the resignation of John Schappert, its Chief Operating Officer (pictured left as his Zynga character), in a sign that the social gaming company is wrestling to recover from its poor financial performance.
Mr Schappert quit on Wednesday, with the company stating in an SEC filing that his resignation was not because of any disagreement over Zynga’s operations, policies or practices. Read more
Is Zynga hopelessly exposed to the hit-driven nature of the games business, or do its scale and business model give it a sustainable competitive edge?
Depending on your point of view, its acquisition on Wednesday of OMGPOP, maker of the red-hot game Draw Something, could be used to support either side of this argument. Read more
Two trends clear in Facebook’s IPO filing on Wednesday were the inexorable rise in importance of digital-based gaming revenues and the growth in mobile – we learned Zynga was a key revenue-generator for Facebook and half of Facebook’s members were now users of its mobile products .
Earnings and data from Electronic Arts, THQ and Japan’s Gree over the past 24 hours further emphasise that the old order of disc-based console gaming will have a declining share of consumers’ attention, as consoles become more general entertainment boxes and smartphones and tablets proliferate. Read more
Zynga employees showed up for work in their hundreds at least three hours early on Friday – encouragement perhaps for all its new shareholders on its opening day on the market that the social gaming company is already working hard to provide a return on their investment.
However, the 5am start was more of an excuse to celebrate Zynga’s IPO – the Nasdaq had moved its “opening bell” button for the start of trading to Zynga HQ – the first time it had come to San Francisco for such a ceremony. Read more
Zynga has updated its IPO filing with a breakdown of the sales contributions from its most popular games – FarmVille, FrontierVille, CityVille, Mafia Wars and Zynga Poker – as it faces questions on whether its games cannibalise one another and on how it will maintain its record of success.
The leading social gaming company also announced it would list on the Nasdaq rather than the New York Stock Exchange, with a ticker symbol of ZNGA, although the timing is still unknown. Read more
Zynga reduced the odds of its IPO on Wednesday as it revealed worsening financial numbers and complained of market volatility.
The social gaming company is earning less but is still worth more, according to an amended IPO filing . Read more
Zynga, which reportedly prepared the fastest IPO filing in history, is being a little more circumspect about its actual debut on a fragile stock market. Read more