Two trends clear in Facebook’s IPO filing on Wednesday were the inexorable rise in importance of digital-based gaming revenues and the growth in mobile – we learned Zynga was a key revenue-generator for Facebook and half of Facebook’s members were now users of its mobile products .
Earnings and data from Electronic Arts, THQ and Japan’s Gree over the past 24 hours further emphasise that the old order of disc-based console gaming will have a declining share of consumers’ attention, as consoles become more general entertainment boxes and smartphones and tablets proliferate. Read more
Zynga employees showed up for work in their hundreds at least three hours early on Friday – encouragement perhaps for all its new shareholders on its opening day on the market that the social gaming company is already working hard to provide a return on their investment.
However, the 5am start was more of an excuse to celebrate Zynga’s IPO – the Nasdaq had moved its “opening bell” button for the start of trading to Zynga HQ – the first time it had come to San Francisco for such a ceremony. Read more
Zynga has updated its IPO filing with a breakdown of the sales contributions from its most popular games – FarmVille, FrontierVille, CityVille, Mafia Wars and Zynga Poker – as it faces questions on whether its games cannibalise one another and on how it will maintain its record of success.
The leading social gaming company also announced it would list on the Nasdaq rather than the New York Stock Exchange, with a ticker symbol of ZNGA, although the timing is still unknown. Read more
Zynga reduced the odds of its IPO on Wednesday as it revealed worsening financial numbers and complained of market volatility.
The social gaming company is earning less but is still worth more, according to an amended IPO filing . Read more
Zynga, which reportedly prepared the fastest IPO filing in history, is being a little more circumspect about its actual debut on a fragile stock market. Read more