As an unusual sort of company, Zynga comes with an unusual set of warning labels, including its dependence “on a small percentage of our players for nearly all of our revenue”, as the prospectus filed on Friday puts it. That raises an interesting and still unanswered set of questions. Read more
Much has been made of Zynga’s heavy dependence on Facebook, from which it draws the vast majority of its users. For would-be investors in the games company’s hotly anticipated IPO, here’s one more thing to worry about: thanks to recent changes in Facebook’s practices, it is hard to hard to assess what sort of underlying growth trajectory Zynga is on. Read more
Tech news from around the web:
Facebook is gearing up to launch an official iPad app, according to the New York Times. The app has been in production for almost a year and is in the final stages of testing, the report says. Read more
Tech news from around the web:
- Online travel site Expedia is planning to spin off TripAdvisor, in a deal that could value the unit at as much as $4bn, the Wall Street Journal reports. Dara Khosrowshahi, Expedia chief executive, said the recommendation and travel media site had grown to a point that it was now ready to be spun off into a pure-play media company.
The new frontier of social gaming has seemed like the Wild West at times, with developers playing fast and loose in imitating each other’s successful concepts, from FarmTown to Farmville and Mafia Wars to Mobsters.
But there are signs the industry is maturing as bigger players move in, with Disney reaching a settlement with Zynga on Tuesday over its legal dispute with Playdom. Read more
How do you say “Farmville” in Japanese?
Zynga, maker of the popular social game, wants to find out.
To do so, the San Francisco company is entering into a joint venture with Softbank to develop and distribute games in Japan. As part of the deal, Softbank is investing $150m in Zynga, and will help launch the new business unit, Zynga Japan, in Tokyo.
Details of the partnership are scarce, but it will be interesting to see how Zynga’s games go over in Japan, a difficult market for foreign companies to crack. The deal also brings social gaming, which originated in Asian markets, full circle. Read more
Facebook, the biggest gaming platform in the world with nearly 500m members, will inevitably “screw up” its position, according to the president of rival social network Hi5.
Alex St John, formerly founder of the WildTangent casual gaming company, said Zynga, the biggest and most successful game publisher on Facebook’s social network, is also facing major challenges. Read more
Social gaming company Zynga seems attached to Facebook at the hip.
The vast majority of Zynga’s 120m monthly users come from Facebook, and the slightest change in the Facebook news feed can have a major impact on how Zynga promotes its games.
As of December, Zynga and Facebook even share the same investors.
Mark Pincus, Zynga’s chief executive, sat down with the FT to talk about Facebook, the iPad and the future of social gaming. Read more
Zynga, the largest social gaming company, has raised an additional $15m in funding, in yet another sign that this nascent industry has quickly become big business in the Valley.
The San Francisco company, which operates games on Facebook, MySpace, and Apple devices, has attracted nearly 200m monthly users to its games. Read more
Facebook appears to be moving closer to cashing in on the social gaming phenomenon it has created on its platform and, judging by the numbers being quoted at the second annual Social Gaming Summit, that can’t come soon enough.
In a session on Tuesday featuring executives from leading social-gaming publishers, John Pleasants, the new chief executive of Playdom, revealed its Sorority Life game received feedback from users this month asking for cars as virtual goods, with a pink Volkswagen in particular receiving strong support. Playdom came up with the goods and sold $100,000 worth of virtual VWs in two days. Read more