A thin news day

December 4, 2006

To the Morgan Library in Manhattan to hear about how the Wall Street Journal is slimming down and putting more news online. Like other newspapers in a troubled industry, the Journal is slimming itself down to save money. By trimming a column from its page width from January 2, it will save $18m annually in newsprint costs.

The Journal is making the best of it by redesigning the paper to make it easier to read. It will shorten some stories although it insists that it remains committed to long-form journalism. Paul Steiger, its managing editor, said it intends to carry more breaking news on its website.

The Journal stands out from other newspapers in having a subscription-only internet presence and now claims 800,000 subscribers. But it is making one concession to free content. It is launching a free financial data service, combining content from Dow Jones Newswires and MarketWatch.

Update: Here is Jeff Jarvis’s view

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