Bankers back Wii

December 7, 2006

Nice move by UBS. The Swiss bank installed a Wii, PlayStation 3 and Xbox 360 side-by-side at its Global Media and Communications Conference in New York this week.

Interestingly, while the PS3s graphics wowed the Wall Street types attending the conference, Nintendo’s awkwardly named Wii ( pronounced Wheee) was undoubtedly the most popular, thanks principally to its motion sensitive controller.

On the basis of an entirely unscientific sampling, the Wii was attracting about twice as many players as either the PS3 or the Xbox 360 - despite its rather clunky graphics. The most popular games incidentally were tennis and golf simulations, both making excellent use of the Wii controller.

The evidence keeps building that Nintendo has an unexpected holiday hit on its hands with the cut price Wii, which costs half the price of the top-end PS3.

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