January 30, 2007
Burger King’s whopping games sales
When Xbox 360 games come with fries, they tend to sell faster.
That’s the empirical evidence from Burger King’s second quarter earnings announcement that it sold 3.2m Xbox games in a six-week period over the holiday season.
The games could be bought with a BK value meal and their $3.99 price tag would have been easy to swallow, compared to the $60 often charged for next-generation titles.
The fact that the three budget games Sneak King, Big Bumpin’ and Pocketbike Racer featured BK icons such as the king himself was less palatable.
But the promotion will certainly have set video games publishers thinking – it doesn’t take massive promotion and a Gears of War to sell a million these days, just make sure the price and the food are appetizing.
