Meanwhile, at Macworld…

January 8, 2007

Here in San Francisco, far from the hustle and bustle of CES, vendors and marketing reps are busy decking the halls of the Moscone Center in preparation for MacWorld, the annual festval of all things Apple. Although registration is open today, the conference does not truly kick off until tomorrow morning, when Steve Jobs will deliver his keynote address.

In the meantime, the hotel bars and speakeasies of San Francisco are bound to remain full of Apple gossip as attendees gather to discuss what tricks their high priest has up his sleeves.

Most analysts remain divided about what Apple is likely to unveil at this year’s meeting. The list of rumoured new products this year includes an Apple iPod/mobile phone combo, an in-home digital TV device, and a new video iPod with a bigger screen.

A casual stroll across Market Street and through the San Francisco Apple store revealed no special preparations underway ahead of the keynote address. Last year, the entire top floor of the Apple store was sealed off to hold what was later revealed to be the first shipment of  Intel-based Macs. In spite of the lack of overt preparations, many - including Jupiter’s Michael Gartenberg -  believe there is big news coming.

Apple, as usual, has remained mum. Whatever he unveils at MacWorld, Mr Jobs is no doubt relishing the fact that it is bound to take some attention away from his recent options troubles.

Those not lucky enough to be in San Francisco for the main event should be able to view photos of it on this newly-launched Flickr photo group. Keep an eye on this space for more updates after tomorrow’s keynote address.

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