No Re-Viiv-al for Intel at CES

January 8, 2007

<!–Ic2q_rgb_1670–>Las Vegas: Intel and Advanced Micro Devices, the PC processor rivals, are keeping a low profile at the Consumer Electronics Show compared to last year’s launch of their assault on the digital home.
Then Paul Otellini, chief executive, gave a keynote speech as Intel launched its Viiv home entertainment brand. AMD competed with AMD Live! and both held big parties with Intel’s featuring a concert by the Black Eyed Peas.
Today, just a couple of announcements are the highlights of their shows. Intel is launching three new quad-core processors, two for the enterprise and and its first one for the mainstream consumer - introducing the Core 2 Quad brand name for the first time. It has nothing new to say on Viiv, which has yet to become a household name.
AMD is expanding its Live! initiative from desktops to notebook PCs configured as entertainment centres. It is also providing original equipment manufacturers with a reference design for Live! Home Cinema - an all-in-one home theatre system that pushes it into the realm of consumer electronics boxes.
A reference design for a Live! Home Media Server that allows consumers to share pictures, music and videos among networked PCs completes its offering.

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