Digg: Won’t someone think of the investors?
May 2, 2007
Digg’s user revolt, and the site’s subsequent decision not to comply with demands to take down articles containing a key to the copy protection on high-definition video discs, have raised all sorts of interesting questions about censorship, copy protection and democracy in this user-driven, Web 2.0 world.
But won’t someone think of the investors? Kevin Rose, Digg’s founder, has taken millions of dollars in investment from backers including Pierre Omidyar, Marc Andreesen and Graylock Partners. By Mr Rose’s own admission, that investment may now go up in smoke:
"You’d rather see Digg go down fighting than bow down to a bigger company," he said today in a message to Digg’s users. "We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be. If we lose, then what the hell, at least we died trying."
We’ve just confirmed that Digg declined to consult its financiers before deciding to risk exposing the company to potentially crippling copyright lawsuits. Jay Adelson, Digg’s chief executive, says that although he undertands the risks, "investors in Digg have really empowered management to make these sorts of decisions."
Whether Digg’s investors will come to regret that level of empowerment remains to be seen. In the meantime, Mr Adelson says, "we’re going to get back to work, get back to democratising the media and empowering our users."
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This is an interesting twist to the “web 2.0″ tale, imho. Digg is less of a service and more of a culture - Digg users seem to me (I’m not a regular user) quite involved and definitely part of a community thing. So any moves that suddenly disrupt this community, including unwanted censorship, can effectively destroy the service (theoretically, but plausibly, I think).
Losing your users in web 2.0 model is *not* good business sense. Digg without a community is…?
Posted by: Graham | May 3rd, 2007 at 9:12 am | Report this commentFor most users now, Digg is not just a social bookmarking of useful sites, its a source of traffic ao all the junk, no matter its useful or not, copied from somewhere is posted on Digg. The purpose of a site like Digg is now hijacked to just traffic driving and increasing pagerank source.
Posted by: Mohd. Hashim Khan | May 18th, 2007 at 5:20 pm | Report this comment