May 30, 2007
HP and “Printing 2.0″
People and companies around the world will print the equivalent of more than 50 trillion pages in 2010. Vyomseh, Joshi, head of Hewlett-Packard’s $27bn imaging and printing group, spent this morning in New York outlining how the company plans to capture more of them.
According to HP, an astouding 48 per cent of pages printed in the home now come from the world wide web, in the form of travel itineraries, directions, news articles and other online media. In spite of this huge demand for web printing, formatting remains a problem. Simply put, most web pages look terrible when you print them out.
HP hopes to change that by offering a common platform for web printing. The platform will be based on Tabblo, a web 2.0 site that HP snapped up earlier this year. Tabblo, which allows users to drag and drop photos and text into printer-friendly templates, will soon offer a printing "widget" that can be embedded in blogs and other web sites.
By making it easier to print from the web, HP hopes to encourage more of it, leading in turn to more sales of high-margin ink. Maybe there is hope for dead-tree media in an online world after all.
HP has been hyping this for years now. Nice to see they’ve come to the realization that aquisition would bring the hype to fruition.
Carmelo Lisciotto
Posted by: Carmelo Lisciotto | May 31st, 2007 at 7:04 pm | Report this commentHP have just spent many hundreds of millions on a on-demand kiosk project-wondering why they only print low margin prints of average quality real margins are in enlargements.
The business in on-demand is shifting to enlargements.
Posted by: barrie harrop | June 6th, 2007 at 7:41 am | Report this commentI think this will be a good feature by HP to provide a common plate form for web printing.
Posted by: Hotel key card print | July 18th, 2008 at 7:36 am | Report this comment