July 27, 2007
Vision Om
Tech journalists can usually be relied on for sharply written assessments of new products, web apps and commentary on the latest trends, but taking their keyboards away can put them well outside their comfort zones.
The advent of podcasts and video has pressed many into trying new media, with decidedly mixed results.
Net radio show This Week in Tech or TWIT is one of the biggest podcast downloads on iTunes and enjoys its success thanks to the banter of tech hacks that are real characters - people like Leo Laporte and John C. Dvorak. Cnet’s Buzz Out Loud is another chatty, knowledgeable, popular podcast.
But it is hard to make tech and the web interesting to a general audience and the industry has yet to discover the equivalent of what Gordon Ramsay has done for catering or what Jeremy Clarkson and the Car Talk brothers can say about the automotive industry.
Established print journalists have been going to extremes in the medium of video – from David Pogue’s overproduced musical tribute to the iPhone for the New York Times to Kara Swisher’s jerky ramblings on the Wall Street Journal’s All Things D site.
Silicon Valley is not Hollywood nor New York and it is seriously lacking in its ability to tell stories in a watchable way with professional presenters. But that hasn’t prevented blogger Robert Scoble from joining PodTech to film the zeitgeist nor Kevin Rose, Digg founder, from setting up web TV network Revision3.
Revision3 and another rock-star blogger, Om Malik, announced a new online show at a party at San Francisco’s de Young Museum on Wednesday night.
After showing clips of other Revision3 shows that seemed to have the production values of Wayne’s World, The GigaOm Show did at least look professionally assembled. In Om, it has a real character, albeit minus his trademark cigar, and there was some kind of chemistry with co-presenter Joyce Kim.
Shows like this Vision Om version are around because online video is earning big advertising dollars right now, so even more of its ilk are likely. Viewers will just have to suffer as the Valley fumbles with the formula and hopefully gets it right in the end.
looks good service - the underline motive is to increase user friendliness of emerging technology - but we have to remember that
Posted by: b2bmarketresearch | July 27th, 2007 at 11:07 am | Report this comment1 these are not ripping our pockets
2. and it can be use by anybody NOT just for geeks or dot com generation.