November 26, 2007
The coming price deflation in IT services
Here’s food for thought. The average Infosys employee produces roughly the same amount of profit for his or her company in a year as the average worker at Accenture. And that’s in absolute terms, not relative: an engineer hacking out code in Bangalore is adding as much to the corporate bottom line as a consultant in Manhattan, at around $14,000-15,000 a year.
This was pointed out to me by Infosys chief financial officer V Balakrishnan, who stopped by while visiting San Francisco recently. It’s a sign of the considerable leverage in the business model of the Indian services companies (at around $50,000 a year, revenues per employee for Infosys are only 40 per cent those of Accenture, so the parity on profits looks impressive.)
There are two ways to look at this. One is that the Accentures and IBMs of the world have ample room to expand their margins. If it brings costs down closer to the level of their Indian rivals, the "global sourcing" both are pursuing should fuel profit growth for some time.
The other side of the coin is that price deflation could be about to turn scary for the Western IT services firms. The business model of the Indian firms - with healthy profits despite much lower prices - leaves them in a strong position to attack.
For now, the Western firms publicly brush off the threat: the Indian firms are stuck with lower-value work, and are not big enough to be a force in many parts of the IT services market. But that is changing fast (Infosys, for instance, plans to add 30,000 workers next year to the 80,000 it already has.) The Indian firms have also been recuiting consultants and other "front end" workers in the West to build deeper links with customers there.
It may still be the case that noone ever got fired for buying from IBM - but when it comes to future services deals, they might at least get to bargain harder over the price first.











That’s absolutely right! India is outgrowing its outreach in IT at a much sped up pace.
Posted by: Qurat | November 27th, 2007 at 6:21 am | Report this commentPart of the reason why western companies should continue to do well is closeness to customers. However, the natural process would seem to be an equalisation of pay rates and profit levels.
Indian companies could get round their customer barriers by going down stream - that is towards the customer. Opening western based offices and employing western staff.
Meanwhile western companies could counteract this trend by going upstream towards the back office talent in India. Recruiting their own local staff and stationing more senior western staff in India.
Posted by: Simply Clicks | November 27th, 2007 at 11:22 am | Report this commentAnother way to look at it would be for these IT companies to create specialty focus areas that could change the game – by not looking to reduce just costs but to create differentiation by investing in processes and capabilities.
Posted by: Himanshu Sahu | November 27th, 2007 at 7:19 pm | Report this commentOne thing to remember is that India is not a bottomless pit of IT talent. Wages there are creeping up year after year. Between the Accentures and IBMs increasing their staff in India (where they already employ thousands of people), the continuing wage inflation there and the Indian companies’ increasing hiring of Western staff, the difference in margins should meet somewhere in the middle in a few years.
Posted by: Conor | November 28th, 2007 at 2:53 pm | Report this comment