Bill Gates’ Last Day At The Office video at the Consumer Electronics Show was quite a hit, but it appears to have been eclipsed among geek attendees by the media marketing power of a simple picture book - Mommy, why is there a server in the house?

This faux children’s book explains why home media servers are the coming thing.  Gizmodo has captured each lovingly illustrated page and lines like: "When a mommy and daddy love each other very much, the daddy wants to give the mommy a special gift."

Microsoft Watch points out this is part of the company’s Stay-At-Home Server marketing campaign. There are billboard ads at CES featuring a “mom” saying: “I admire a server secure enough to stay home with the kids.”

Whoever thought servers could be humanised? Hats off to Microsoft for this one, although these machines hardly need the publicity – HP says it sold three months of inventory in the new category in the first three weeks.

January 10th, 2008 in Consumer Electronics, Digital media, Media | Permalink