A bit like Victor Kiam and his Remington shaver, some bloggers liked the Seesmic video product they tested so much that they decided to buy the company.

Well, almost: a long list of industry “names” has been announced as investors in Loic Le Meur’s hot San Francisco start-up.

They include well-known bloggers Michael Arrington of Techcrunch, Dan Gilmor, Steve Garfield, a video blogger, and Jeff Pulver.

Also investing are Atomico, the investment group of Skype founders Niklas Zennstrom and Janus Friis, Steve Case, co-founder of AOL, Ron Conway, an early Google investor and Reid Hoffman, LinkedIn founder, among others.

This first round of funding is worth $6m. Seesmic allows users to make videos of their thoughts as easily as adding a comment to a blog post.

It is still in closed alpha, but Mr Le Meur’s clever cultivation of well-known bloggers as testers has garnered Seesmic influential support, plenty of publicity and now, loads of money.

February 14th, 2008 in Digital media, Internet, Media, Tech Finance | Permalink