May 19, 2008
Stealing Microsoft’s search thunder
Down at the Googleplex in Mountain View this morning to hear Google’s Marissa Mayer (pictured) talk about the state of search.
You have to feel for Bill Gates and Kevin Johnson, the man with the unenviable job of trying to prove that Microsoft can at least play on the same field as Google. Gates is scheduled to present Microsoft’s latest advances in search this Wednesday at an event that the company has been touting heavily. Johnson, in an email to employees yesterday, promised big news:
We will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are investing to differentiate in vertical experiences and to disrupt the current model.
So there looks like more than a touch of competitive rivalry in Google’s last-minute decision to throw a “Factory Tour” to talk about the latest and greatest ideas from its own search business (more on that later as the day unfolds.)
This was Johnson’s admission in an email to Microsoft employees on Sunday:
The fact is that we are not where we want to be in this business yet and we’ve been in this position longer than we’d like.
With Microsoft making new overtures to Yahoo over the weekend and Google strutting its stuff so publicly, it’s hard to see what Gates can possibly do this week to convince the world that Microsoft can truly succeed under its own steam in this business.











[…] was a distinct lack of fireworks at the ”factory tour” that Google put on today to show off its search prowess. More than anything else, what came across (and what always comes across when Google engineers […]
Posted by: PN Services » Blog Archive » Google and the heavy lifting of search | June 2nd, 2008 at 7:55 pm | Report this commentReally it’s all down to linguistics. It still feels like we’re some way off Microsoft becoming a verb and Yahoo never managed it, even with the old “Do You Yahoo?” campaign.
Google on the other hand is still right up there with Hoover in terms of being something that you do. Maybe it’s just the Os.
Posted by: Andy Warren | June 5th, 2008 at 12:34 pm | Report this comment