Thursday Aug 28 2008
All times are London time

Search Quotes in the FT.com site
FT Logo

June 9, 2008

More cash for widgets

Depending on how you look at it, the news that widget-maker RockYou has just raised $35m is either a sign that boundless hope continues to rein supreme in Web 2.0 financing, or that at least some degree of caution is creeping into the sector.

Like Slide, which raised $50m on a $500m valuation at the end of last year, RockYou is only just at the start of trying to work out how (if) it can make money from its little “social” applications, which users can embed into their Facebook page (as we reported before, these widgets don’t make much money yet.) The fact that RockYou has now raised more than $50m in all points to the high level of confidence that where audiences go in social media, advertisers will eventually follow.

A key question remains unanswered, though: what valuation did this latest financing round put on RockYou? There had been talk that the company had put a $400m price tag on itself and was seeking to raise much more, so the size of this round suggests it has had to scale back those expectations quite sharply.

3 Responses to “More cash for widgets”

Comments

  1. The new wave of Linux mobile devices, from Google ,Clearwire-WiMax ( are they going to let Linux in? ) ,LiMo,etc., are hopefully a new wave of mobile devices,kids need more than to change their own pictures on their sites, we need more, a lot more, for bourocrats ,business people and students, we need a new way of mobile,a new way of work, of interact,of digital talk…we need a digital revolution… i would start with tools for bourocrats and politicians ,from the EU and Brussels to the U.N. and every country on this little planet,their group work tools need a massive overhaul, with instant group chat-video-voice conferences to solve, a real group solution…

    Posted by: blogger | June 10th, 2008 at 10:39 pm | Report this comment
  2. these are not businesses, they are products

    Posted by: Peter Saler | June 14th, 2008 at 3:45 am | Report this comment
  3. The spread of widgets enables website owners, like myself, to include live content on sites.
    The benefit to website owners is that it keeps the user experience fresh and gives visitors another reason to come back to the site. If user start to spend more time on a website then it stands to reason that the site’s value should increase because the ability to further promote the site’s aims increases also

    Let’s hope ft.com really gets to grips with this, since it’s one of the best potential sources of finance and business news. This is perfect for my site www.spreadbettingcommunity.com

    Posted by: Karl Craig-West | July 17th, 2008 at 10:20 am | Report this comment

Post a comment

Comment Policy




As a final step before posting the comment, please type the two words you see in the image beloweight numbers in the audio clip; this test is to prevent automated robots from posting comments.


More FT Blogs and Forums

  • Clive Crook's blog The FT's chief Washington commentator blogs about intersection of politics and economics

  • Economists' Forum Leading economists and the FT's chief economics commentator, Martin Wolf, debate the big issues

  • Gadget GuruThe FT's personal technology expert Paul Taylor answers your gadgetry questions

  • Margaret McCartney's blogA forum by GP and FT opinion columnist on healthcare issues

  • Gideon Rachman's blog The FT's chief foreign affairs commentator on world issues and his travels

  • The Undercover Economist Tim Harford's blog on economics in everyday life

  • Willem Buiter's Maverecon The LSE professor blogs on 'economics, politics, ethics, religion, culture, free and open source software (FOSS), and whatever'

  • John Gapper's blog FT chief business commentator talks about business, finance, media and technology

  • Management Blog A forum for the latest thinking about the issues that preoccupy managers around the world'

  • FT Alphaville Instant market news and commentary for finance professionals

  • Brussels Blog By our Brussels writers

  • Westminster Blog By our UK Parliament writers

  • Dear Lucy Columnist Lucy Kellaway and readers solve your workplace woes