With the UK government’s Digital Britain report due tomorrow, it’s not surprising that today has seen a crop of announcements from media companies touting their digital credentials.
Three claimed “firsts” announced today are Virgin Media’s “unlimited” music downloading partnership with Universal Music; broadcaster Five allowing full-length programmes to be embedded (YouTube-style) in third-party websites; and video streaming site Blinkbox offering pay-per-view Warner Bros movies, from the Dark Knight to Casablanca.
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