Google raises the technology stakes for display ads

November 24th, 2009 12:26am

For Google’s rivals, one the hardest things to compete with over the years has been its relentless drive to bring continual improvements to the effectiveness of its search advertising.

Every quarter comes a stream of improvements designed to boost the monetisation of search results, increasing the click-through rate and ROI for advertisers - and Google’s own profits.

It is now on the same relentless path in a new market: display advertising. Today’s news that it has bought Teracent, a private company whose technology is used to customise and target display ads, is a warning to Yahoo that the pace of innovation is picking up.

Continue reading "Google raises the technology stakes for display ads"

Two views on Microsoft’s proposal to publishers

November 23rd, 2009 10:39pm

Over the weekend we revealed that News Corp and Microsoft were in talks to “de-index” News Corp’s content from Google, in favour of Microsoft’s Bing search engine.

By today it was clear that this is part of a broader move by Microsoft to boost Bing by getting publishers to cut their sites off from Google.

It sounds like a long shot, but the FT’s John Gapper says it “could be a pivotal moment in internet economics.” He points out that random traffic from search engines is not as valuable as repeat traffic from paying subscribers.

“Mr Murdoch appears to have decided he will not lose very much by ditching Google traffic and even a fairly small payment from Microsoft would compensate. He is attempting to get distributors to pay for content in the way that US cable operators pay cable networks for programming.”

However even if “negotiations between Rupert Murdoch’s News Corp and Microsoft resulted in an exclusive deal with Bing, an alliance would make little long term difference to the media landscape,” writes the FT’s Lex column.

“Microsoft has poured money into its online division for years without profit. It cannot afford to fund the newspaper industry indefinitely. Its search market share of 10 per cent is too small to force Google to change its behaviour.”

Read John Gapper’s post here. Read the full Lex note here.

Google Chrome OS - an Android in the making?

November 19th, 2009 7:05pm

Google gave us a good first look at its Chrome operating system today. It has some interesting features, but is far from finished - the first devices using it are still a year away.

Google’s ambitions for Chrome also seem modest at present - it will run on low-specification netbooks. But everyone seemed to have low expectations for Google’s other OS - Android - when it was launched last year, and look at it now. Continue reading "Google Chrome OS - an Android in the making?"

FT techtalk - Polishing up Google Chrome OS

November 19th, 2009 5:55pm

Google is giving the world a first look at its new Chrome operating system today with a briefing for media at its Mountain View campus.

Chrome was announced in July and is due to be available to consumers in the second half of next year, but there has been speculation that the OS could be available in a beta version as early as this month.

FT techtalk this week came live from the Google event,  read our transcript below. Continue reading "FT techtalk - Polishing up Google Chrome OS"

Some people are never happy

November 15th, 2009 4:28pm

Nowhere was the anger at Google’s original digital books plan greater than in Germany, where it was seen as blatant cultural imperialism.

So you’d think that Friday night’s news that German books (along with most of the world’s non-English language publications) would now be excluded from the vast digital library would have been greeted with joy.

Not a bit of it.  According to this report, the head of the German publishers and booksellers association now thinks that being left out will only increase the global dominance of the English language. “Progress is now passing us by,” he is quoted as saying.

Droid - the good, the bad and the ugly

November 6th, 2009 10:24pm

Droid, the most hyped Android phone to date - even Google promoted it on its home page today - is finally available to buy in Verizon Wireless stores.

More than 100 people queued at midnight outside a midtown Manhattan store to be among the first members of the public to get their hands on one.

I’ve been lucky enough to have one on loan for more than a week now, so here’s my assessment after the jump of whether it has been worth the wait and queues. Continue reading "Droid - the good, the bad and the ugly"

Google’s ‘dashboard’ privacy controls are a good start

November 5th, 2009 3:24pm

Google logoGoogle has had several years of tussles now with privacy regulators. Three years ago European data protection commissioners began question what the company was doing with all the personal data it was gleaning from users of its search engine. In the past year, the company has faced outrage - at least in some pockets like Italy, Japan and Switzerland - over Street View, which provides panoramic, eye-level views of every street of major cities around the world.

Earlier this year, a leading privacy group called on the US Federal Trade Commission to consider shutting down Google’s web services until the company could better safeguard personal data. There have been a number of instances where Google Docs, Google Desktop and Gmail have had glitches which made users personal documents visible to others. Continue reading "Google’s ‘dashboard’ privacy controls are a good start"

Valley View: Google’s Android in the oven

November 3rd, 2009 7:55pm

From this week’s Digital Business edition:

The arrival of a giant chocolate eclair on the front lawn at Google last month had an extra significance, other than as the latest example of outlandish artwork installed at the headquarters of the world’s biggest internet company.

It joined a huge cupcake and a well-rounded doughnut, both sitting under the watchful eye of a large green robot.

Continue reading View from the Valley

Google to take on iPhone with own phone - analyst

October 20th, 2009 6:03pm

Google is expected to launch its own self-branded smartphone before the year is out, according to Ashok Kumar, Northeast Securities analyst

It will follow up with a series of phones running its Android operating system, as well as launching a branded netbook running its new Chrome operating system early next year, the analyst told me. Continue reading "Google to take on iPhone with own phone - analyst"

Crowdsourcing Wall Street

October 15th, 2009 10:12pm

Why is Google so tone-deaf to the interests of Wall Street?

The company’s latest quarterly earnings look good, and are enough to warrant Eric Schmidt declaring the search advertising recession well and truly over. All segments of advertising are improving again, he said, and pricing recovered from the second quarter (cost-per-click up 5 per cent.)

The earnings call that is currently underway, however, once again reveals the company’s lack of sensitivity to the way analysts work, and its over-enthusiasm for using technology to replace human interaction. Continue reading "Crowdsourcing Wall Street"