No money for soft power

American academics are constantly on the look-out for the latest foreign policy slogan. A few years ago, Joe Nye had a big hit with the idea of "soft power". Now he and others are back with a new idea called "smart power", which the FT gave a cautious welcome to this morning.

But amidst all the arguments about the need for the US to re-build its influence, it is worth invoking that useful old principle – "Follow the money". If you do that, it suggests the argument is already over. America spends hugely more on missiles and the military than it does on diplomacy and all the paraphenelia of soft power. The State Department’s budget is $10 billion a year. The Department of Defence’s annual budget is $460 billion – plus, at the moment, a further $200 billion a year for the Iraqi and Afghan wars. The entire State Department costs less to maintain than just one of the US’s eight carrier battle groups.

Under the circumstances it is hardly surprising that the diplomats often find themselves sidelined in the big foreign policy arguments. It was the Pentagon that took the big and – in retrospect – disastrous decisions about how to conduct the occupation of Iraq. And it is military needs that are dictating policy towards Pakistan. A policy like backing General Musharraf is clearly disastrous if you are intent on building American "soft power". If your top priority is to maintain a close military co-operation with Pakistan – well, that’s another matter.

The World

with Gideon Rachman

About this blog About Gideon Blog guide
Gideon Rachman and his FT colleagues debate international affairs.

Gideon became chief foreign affairs columnist for the Financial Times in July 2006. He joined the FT after a 15-year career at The Economist, which included spells as a foreign correspondent in Brussels, Washington and Bangkok. He also edited The Economist’s business and Asia sections.

His particular interests include American foreign policy, the European Union and globalisation
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