The internet and the presidential election

I chaired a debate at the US embassy in London last night on the impact of the internet on the presidential election. It was surprisingly interesting. If you have a lot of time on your hands, you can watch it here.

One of the reasons I found the discussion interesting is that it convinced me that there is more to the subject than I had realised. I started fairly sceptical. I don’t think it’s very obvious that the internet has made this election qualitatively different from all other campaigns.

But here are two interesting facts that I gleaned that have made me re-consider – a bit. First, 5.5 million people have watched all 35 minutes of Obama’s Philadelphia speech on race on YouTube. In an age when the average TV news sound-bite is down to 12 seconds, this is extraordinary and heartening.

Second, the internet has transformed American campaign finance – and may have solved one of the biggest problems with American democracy. The problem – as we all know – is that elections are so expensive that candidates have to spend huge amounts of time raising funds; and have to warp their positions to suit the prejudices of wealthy donors. But Obama has already raised around $300m in small donations via the internet; vastly more than Hillary who has – by and large – raised money in the traditional way. One of last night’s panellists reckons that by the end of the election, Obama might have raised up to $1 billion on the net.

The World

with Gideon Rachman

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Gideon Rachman and his FT colleagues debate international affairs.

Gideon became chief foreign affairs columnist for the Financial Times in July 2006. He joined the FT after a 15-year career at The Economist, which included spells as a foreign correspondent in Brussels, Washington and Bangkok. He also edited The Economist’s business and Asia sections.

His particular interests include American foreign policy, the European Union and globalisation
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