Obama – the man is the message

On Tuesday Barack Obama will finally get the chance to say something memorable. This may seem like a curmudgeonly thing to say about a man who is widely hailed as one of the great orators of his age. But Mr Obama has perfected the art of sounding marvellous while saying very little.

I was in the stadium at the Democratic party convention when Mr Obama made his speech accepting the presidential nomination last August. It was spellbinding, moving, I shed a tear. But, strangely enough, I cannot remember a thing he said. It was the same when Mr Obama spoke in Berlin over the summer. Hundreds of thousands came and cheered. Few can recall a single phrase from the speech.

Obama amnesia is a fairly common condition. A quick poll of colleagues reveals that the only saying of the new president that has incontestably lodged in our collective brain is: “Yes we can.” A few others mentioned: “Change we can believe in.” There was broad agreement that Mr Obama had made an excellent and profound speech on race in America, although nobody could remember the precise details.

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The World

with Gideon Rachman

About this blog About Gideon Blog guide
Gideon Rachman and his FT colleagues debate international affairs. Read more on the authors.

Gideon became chief foreign affairs columnist for the Financial Times in July 2006. He joined the FT after a 15-year career at The Economist, which included spells as a foreign correspondent in Brussels, Washington and Bangkok. He also edited The Economist’s business and Asia sections.

His particular interests include American foreign policy, the European Union and globalisation
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