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If there was a word observers most repeated about Barack Obama’s convention in Denver four years ago, it was “soaring”. For Mitt Romney in 2012 it would be “humanising” – making him seem like he is flesh and blood is the key deliverable from the Tampa convention.
By that yardstick there is still some way to go.
On Tuesday night, Ann Romney cleared the low bar the media sets for political spouses by bringing to life a husband who, after 43 years of marriage, “still makes me laugh”. She gave a plausible description of a man who would outwork any other applicant for the job. “He will not fail,” she said to the biggest applause line of the night.
Most tellingly, she described a generous philanthropist who did not like people to know about how generous he is: “This is important. I want you to hear what I am going to say,” she said, lowering her voice. “Mitt doesn’t like to talk about how he helps others, because he sees it as a privilege, not as a political talking point.”
Leaving aside the fact that Mr Romney has authorised others to talk about his charitable record (from whom we will hear during the rest of the convention), his wife’s words are not as straightforward as they seem. They contain two messages that Mr Romney will be hoping avoid further scrutiny. Read more