When the television crowd-shots were not focusing adoringly on Murray’s girlfriend, they panned over to the VIP box. Sitting in the front row was Britain’s tennis-playing prime minister, David Cameron – just behind him was Alex Salmond, the Scottish first minister.
With a referendum on Scottish independence coming up next year, both political leaders would dearly love to wrap this new sporting hero in the flag – the Scottish saltire in Salmond’s case, the Union Jack in Cameron’s case.
Indeed, as the courtside celebrations broke out, Salmond could briefly be seen unfurling a large Scottish flag – before the BBC panned swiftly away. (That’s B, as in British Broadcasting Corporation.)