Daily Archives: July 14, 2014

The success of a football match, traditionally measured by who scores the most goals, can now also be measured by who scores the most tweets.

Twitter said that last night’s final between Germany and Argentina generated a new “tweets per minute” record, with a peak TPM of 618,725 World Cup related tweets as the final whistle blew.

During the final, the second-highest TPM of 556,449 occurred when Germany’s Mario Götze scored the winning goal against Argentina – the aftermath of which can be seen in Twitter’s real-time interactive animation of World Cup tweets during extra time, with much of the world lighting up in white in the seconds after the goal: