He is not quite kissing babies yet but Mario Monti is throwing off his image as a fusty economics professor and former EU bureaucrat with his first election campaign spot.
The one-minute spot – released today on social network sites and local television stations – shows the human side of the 69-year-old, playing on the carpet with his grandchildren and promising a “together we can do it” better future.
Hammering home the message that the “old parties are not capable of reforming Italy”, the ad skips over the issue that Mr Monti’s centrist alliance includes two of parliament’s most veteran politicians.
If the campaign carries echoes of Barack Obama, could that be because Italy’s technocrat prime minister has hired two consultants from the old team led by David Axelrod, strategist for the US president?
The spot cleverly splices images of wads of cash changing hands and lines of official limousines as Mr Monti promises to crack down on corruption and wasteful government spending while promising economic growth, jobs and “responsible” tax cuts. Read more
But electoral considerations have trumped solidarity with France over Mali, forcing an embarrassing u-turn.
Mario Monti’s foreign and defence ministers last month pledged logistical help in the form of transport planes and refuelling for the French. “We are beside you, Paris,” newspapers proclaimed. But on Sunday, in Paris, Italy’s technocrat prime minister had to explain to François Hollande that no such support would be forthcoming after all.
Franco Frattini, former foreign minister and member of Silvio Berlusconi’s centre-right party, is particularly disappointed, having passed a resolution in parliament on January 22 – with support from members of the centre-left Democrats and the centrist UDC – that backed Italian logistical intervention.
“Because of the election campaign we run the risk of not fulfilling our European duties of solidarity,” Mr Frattini told the FT. Read more
Mr Monti, long-time economics professor and former EU commissioner who was appointed technocrat prime minister in late 2011, has never run for elective office in his life, and it shows.
Enter David Axelrod, Mr Obama’s two-time campaign strategist, who responding to a report in Turin’s La Stampa, confirms to my FT Washington colleague Richard McGregor that his old firm AKPD Message and Media has been hired by Mr Monti. Mr Axelrod says he had been retained “to take a look and come in for a day to meet with Monti and his team, which I did.” He adds for transparency’s sake: “I no longer have an interest in AKPD.” Read more
Gideon became chief foreign affairs columnist for the Financial Times in July 2006. He joined the FT after a 15-year career at The Economist, which included spells as a foreign correspondent in Brussels, Washington and Bangkok. He also edited The Economist’s business and Asia sections.
His particular interests include American foreign policy, the European Union and globalisation