He is not quite kissing babies yet but Mario Monti is throwing off his image as a fusty economics professor and former EU bureaucrat with his first election campaign spot.
The one-minute spot – released today on social network sites and local television stations – shows the human side of the 69-year-old, playing on the carpet with his grandchildren and promising a “together we can do it” better future.
Hammering home the message that the “old parties are not capable of reforming Italy”, the ad skips over the issue that Mr Monti’s centrist alliance includes two of parliament’s most veteran politicians.
If the campaign carries echoes of Barack Obama, could that be because Italy’s technocrat prime minister has hired two consultants from the old team led by David Axelrod, strategist for the US president?
The spot cleverly splices images of wads of cash changing hands and lines of official limousines as Mr Monti promises to crack down on corruption and wasteful government spending while promising economic growth, jobs and “responsible” tax cuts. Read more





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