black friday

Alan Beattie

Like the European Christmas, America’s Thanksgiving is edging towards being an entirely retail-driven festival. Black Friday, the day after the holiday, has been the busiest shopping day of the year for a while; we now also have Small Business Saturday and Cyber-Monday (for online buyers), and no doubt some marketing fiend somewhere is seeking to theme Sunday and Tuesday also.

Those capitalistic Puritans would have been proud, right? Max Weber says so. Liberated from the clutches of a static and stultifying Europe (and skipping all those EU summits), they worked hard, saw profits and wealth as evidence of God’s calling, and we ended up with the greatest economy on earth.

Well, not really. Not only were they pretty feeble producers themselves to begin with – Bill Bryson claims the Mayflower carried not a single cow or horse or plough (plow, whatever) or fishing line – but the Massachusetts colonists had some peculiar views about business. Read more