sexism

Michael Steen

Own goal?

A still from the ad (click to watch)

A woman footballer walks down some stairs into a brightly lit cellar, carrying a dirty ball. She bounces the ball, strikes, and it lands perfectly in a high-end Miele washing machine as an unseen crowd cheers. The woman (whose face and head we never see) sets the wash cycle to “leather” and sits on top of the washing machine while the ball is washed.

The voiceover says: “Clean[1] ball in Sweden. The European women’s championship on ZDF.”

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