Mia de Kuijper, Profit Power Economics. Read more about it in the Times.
William Higham, The Next Big Thing. A book about trend marketing. I am sceptical on principle but perhaps the book is good.
Yoram Bauman, The Cartoon Introduction to Economics. I saw some early drafts and it looked very promising.
Brian W. Arthur, The Nature of Technology. Self-recommending.
Erik Brynjolfsson and Adam Saunders, Wired for Innovation. Ditto.
Malcolm Gladwell, What the Dog Saw. I skimmed this before an interview with Gladwell, although I have read most of it already because it is a collection of his New Yorker pieces, which I usually enjoy. Here is the FT review.
