Dear Economist: How do I set myself up as a photographer?

I consider myself a good documentary photographer, but my full-time job is in another field. I want to start a career in wedding photography, so I need to build a portfolio. But how?

I tried to offer a cut-rate service that basically covers the production cost. No luck.

My theory is: this is a glamorous business, like Hollywood. If you are the client, you probably won’t worry about cost unless you’re on a shoestring. You won’t trust a new start-up on a unique event. If you are on a shoestring, you probably won’t look at a professional photographer’s price list.

I have considered offering myself as a free assistant or second shooter. But as you may notice, wedding photographers are like plumbers – they have quite a local base. I doubt they would want to help out a competitor in their own back yard. So how do I get started?

Camera for hire

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Tim Harford’s blog

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Tim, also known as the Undercover Economist, writes about the economics of everyday life.