Undercover Economist: How a nice cup of coffee worked wonders for a corner of Hackney

When Venetia first tried to set up a café on Chatsworth Road in Hackney, east London, she encountered an unexpected obstacle: she couldn’t find a landlord who believed that she’d be good for her rent. The problem was that the kind of café Venetia imagined – one that served good pastries and excellent cappuccino – wasn’t the kind of café anyone had ever tried before on Chatsworth Road. The local property owners figured that if nobody had ever tried it, it probably wouldn’t work.

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Tim Harford’s blog

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Tim, also known as the Undercover Economist, writes about the economics of everyday life.