Undercover Economist: Why does anyone bother contributing to Wikipedia?

A “Dear Economist” correspondent once asked me why people post clips of classic comedies on YouTube, or go to the trouble of writing online reviews, given that there seems to be nothing in it for them. A textbook economics model would say that people would not, in fact, post online reviews or contribute to YouTube. And my answer, in brief, was that they don’t. Far more people read books than write reviews of them, and far more watch YouTube videos than post them. As a broad defence of rational economic man, my answer wasn’t too bad; but as a way of understanding online volunteering, it was useless.

The remainder of the article can be read here. Please post comments below.

Tim Harford’s blog

This blog is no longer updated but it remains open as an archive.

Tim, also known as the Undercover Economist, writes about the economics of everyday life.