Daily Archives: January 10, 2009

Jim Pickard

There is a striking irony in the fact that the launch of Derek Draper’s new Labour website has already been disrupted by the story leaking out on to blogs such as Iain Dale, Guido, Spectator and others.

The Draper operation is fascinating because it shows Labour trying to get to grips with the online media world – which tends to be harder to “steer” than much of the conventional political press. Back in 1996 it was not so hard for a team of Labour spin doctors - led by Alastair Campbell – to intimidate a handful of print and TV journalists. In broad terms the trick was to offer treats (access and information) to hacks who toed the line and a cold shoulder to those who refused. Read more