Labour have trailed their latest party political broadcast on YouTube ahead of its broadcast tonight. The move has been billed as Gordon Brown’s brave return to his favourite video sharing site (YouTube if you want to, prime minister). There are a few trademark smiles and cringeworthy moments. But this is edited and (relatively) polished, unlike the prime minister’s notorious clip on MPs’ expenses.
If you want some real Brown YouTube magic, take a look at the second clip embedded below on “every child matters”, which was recorded on the day after Brown’s expenses riff. (Note that Brown has the same tie on.) Read more
Jim Pickard
Kiran Stacey