Seven signs that the Labour campaign is tanking

1) Gordon brings out the soap box The prime minister succumbs to a sudden, irresistible urge to converse with the public while standing on a wooden crate.

2) Gordon rolls up the shirt sleeves Pictures emerge of bare-armed prime minister directing emergency COBRA meeting on fears of new Blue Tongue outbreak. “He’s never been a buttoned-up kind of guy,” says aide.

3) Gordon pledges Sarah pregnancy will be a first term priority “I will try my utmost,” he declares.

4) Gordon slaps VAT on private school fees and top hats A brave measure to entrench fairness that is not just about Eton, no, definitely not.

5) Gordon guarantees no more Labour tax rises “It would be irresponsible for any prospective chancellor to keep his tax plans secret from the public during an election campaign.”

6) Gordon makes clear he always intended to step down after two years The prime minister expresses surprise that anyone thought he would carry on for five. “My priority is securing the recovery,” he explains.

7) Gordon announces he will appear in new JK Rowling epic Economic calamity hits Hogwarts. Will Professor Brownsprout save the Ministry of Magic?

Westminster blog

on the UK political scene

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Jim Pickard and Kiran Stacey, FT Westminster correspondents, share the latest news and analysis on the UK's political scene.

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The authors

Jim Pickard joined the lobby team in January 2008. He has been at the Financial Times since 1999 as a regional correspondent, assistant UK news editor and property correspondent.

Kiran Stacey is an FT political correspondent, having joined the lobby in 2011. He started at the FT as a graduate trainee in 2008, working on desks including UK companies and US equity markets before taking over the FT's Energy Source blog.

Contributors

Elizabeth Rigby, the FT's chief political correspondent, joined the lobby team in September 2010. Elizabeth has worked at the FT for more than a decade and was most recently its consumer industries editor.

Helen Warrell is the FT's UK reporter, covering home affairs, crime and policing. She joined the FT in 2008 and has spent time as a reporter in the Brussels bureau and more recently, editing the paper's Asia coverage on the world news desk.

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