AV less popular than first-past-the-post which is less popular than PR

A new poll has thrown up a curious result:

In a poll of over 2,000 British adults, just 29% wanted to keep the current voting system, with 20% in favour of the Alternative Vote system (the subject of a national referendum on May 5th 2011) and 45% wanting some form of proportional representation.

The research by ODC was commissioned by Lindsell Marketing, a business consultancy, and hasn’t appeared anywhere else yet. You can read it in detail here.

The writing is not absolutely clear: blue is first-past-the-post, purple is PR and yellow is AV.

It appears to suggest that Nick Clegg would have been more likely to win next summer’s referendum if it had been for PR rather than AV. You may remember it was Clegg himself who once described the alternative vote as a “miserable little compromise”.

Alternatively, this could just be proof that public opinion on such issues is far from fully-formed and there is still all to play for. How many members of the public would die in the ditch for any of the options?

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Jim Pickard joined the lobby team in January 2008. He has been at the Financial Times since 1999 as a regional correspondent, assistant UK news editor and property correspondent.

Kiran Stacey is an FT political correspondent, having joined the lobby in 2011. He started at the FT as a graduate trainee in 2008, working on desks including UK companies and US equity markets before taking over the FT's Energy Source blog.

Contributors

Elizabeth Rigby, the FT's chief political correspondent, joined the lobby team in September 2010. Elizabeth has worked at the FT for more than a decade and was most recently its consumer industries editor.

Helen Warrell is the FT's UK reporter, covering home affairs, crime and policing. She joined the FT in 2008 and has spent time as a reporter in the Brussels bureau and more recently, editing the paper's Asia coverage on the world news desk.

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