Daily Archives: March 13, 2011

Jim Pickard

Fascinating story in the Sunday Telegraph about a “pact” between supermarkets and the drinks industry with the government.

A voluntary deal will be announced on Tuesday by Andrew Lansley, health secretary, showing a new commitment to “responsibility” by various companies. (For example, some food companies will promise to reduce salt and sugar content and provide better labelling).

Other measures are said to include:

- Heineken stamping the alcoholic content of its drinks on 11m branded glasses provided to clubs and bars – and also providing alcohol unit information on draught beers and ciders such as Foster’s and John Smith’s.

- Asda cutting promotional drinks offers at store entrances

- A bank on drinks adverts within 100 yards of schools

- More signs in pubs warning about problem drinking

It is reported that Heineken* is also planning to reduce the strength of a leading brand “thought to be the cider Strongbow”) by 1 per cent alcohol by volume from 5.3 per cent to 4.3 per cent.

But when? Curiously, there are two stories on this in the Sunday Tel. The first article, in the main section, mentions the Strongbow pledge without mentioning when it may happen. The other, in the business section, admits it won’t take place for at least two years: or “by 2013,” as journalist Kamal Ahmed reports.

As an ad for another alcoholic drink once said: “Good things come to those who wait.” Read more