David Cameron really is trying to push this female friendly line.
On the eve of his ‘Women in Business’ event at Downing Street, and less than 48 hours after his announcement that he is going to make forced marriages illegal, the prime minister is now pushing plans to change rules on royal succession.
He is writing to 15 other Commonwealth nations to canvass their views on his plans to provide equal treatment for the nation’s princes and princesses.
I am not sure that this is the sort of issue that will bring C2 women (defined as unskilled workers on low incomes) who are deserting the party in their droves back to the Tory fold. But the theme is at least consistent.
And best of all, it was proposed by Lord Jeffery Archer in the FT’s ‘Five Ideas for David’ magazine feature earlier this month.
I wonder if Cameron will draw on anything else in the list when it comes to putting together his growth review later this year – there are plenty of other good ideas in there.


Jim Pickard
Kiran Stacey