Plain packaging

Kiran Stacey

A plain cigarette packetThis morning, Anna Soubry came to the Commons to explain why the government is shelving plans to introduce plain packaging for cigarettes. The problem is, the order to halt the plans came from Number 10 – Anna Soubry has repeatedly been clear that she supports plain packaging. She told a House of Lords Committee in March:

We know that the package itself plays an important part in the process of young people and their decision to buy a packet and to smoke cigarettes.

Those in favour of standardised packaging also make this important point: they say that there is evidence—and they are right… that the tobacco companies have changed their packaging quite deliberately to make very small packets of cigarettes that young women can slip into a small clutch, or 23 even into a part of their clothing, when they go out of an evening.

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