The public relations industry is dominated by women. In 1970, according to Ragan’s PR Daily, women comprised only 27 per cent of the US public relations workforce. Today, close to three-quarters of the members of the Public Relations Society of America are female; in the UK, about 64 per cent of those employed in PR are female.
Also, women in the US with bachelor’s degrees in journalism or mass communication disproportionately specialise in advertising and PR, which have more opportunities for full-time employment than other parts of the industry.
But unlike many fields where women dominate at entry level and in the junior ranks but are noticeably absent at the managerial and principal levels, in PR they are increasingly seen in managerial roles. (more…)