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Women may hold the vast majority of staff jobs in the non-profit sector, but female leadership is sorely lacking at the senior management level. Of the top 50 leadership positions in the sector, men hold 62 per cent and women 38 per cent, according to a recent national Non-profit Employment Trends Survey.
There is a large body of research into the different language styles used by men and women that broadly categorises transactional, direct statements as “masculine” and indirect, relational language as “feminine”. But is this simply stereotyping, or is it based more concretely in how language operates?
Indra Nooyi, chairman and chief executive of PepsiCo, the US beverages group, has been urging the world’s biggest corporations to involve more women in management.
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The 'Women at the Top' blog is part of a series of online and print publications that focuses on women's achievements in business. With up-to-date news and incisive analysis, the blog will provoke discussion on the role of the world's most prominent businesswomen. www.ft.com/womenblog
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